Meta Provides New Ad Placement Controls to Ensure Brand Safety

As it works to provide more tools to facilitate brand safety in ad placement, Meta has launched a new set of inventory filters for Facebook and Instagram Feeds , which will provide a simple way for brands to avoid unwanted association with potentially offensive, or otherwise undesirable content.The default Meta ads setting will show ads next to content that both adheres to Meta's Community Standards, and meets its monetization eligibility criteria.

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