Meta has reported a slight increase in active daily users of its apps, reaching 3.29 billion, indicative of the company’s ongoing engagement across its platform.
Meta's Advantage+ automated ad campaigns are enhancing ad performance by improving behavioral understanding, allowing marketers to refine their strategies and potentially reduce costs.
Despite ongoing investments, Meta anticipates significant operating losses for its Reality Labs in 2024, attributing this to continued product development and scaling efforts.
Meta leads the charge in VR and AR innovation, although current projects have yet to yield substantial revenue, the demand for AR devices is on the rise.
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