Shadi Nayyer has joined Meta to oversee relationships with creators and developers in its metaverse division, Reality Labs. Her initial focus will be on building the creator ecosystem within Horizon Worlds and other metaverse applications. Nayyer plans to assemble a team to run community programs, hackathons, and events while expanding efforts into augmented reality over time. Meta aims for significant growth in the metaverse by 2025, with Horizon Worlds identified as a crucial element for future success.
A lot of what my focus is going to be on is essentially growing our developer creator ecosystem, bringing on creators, builders, developers onto the Meta platform.
Meta sees 2025 as a critical year for its metaverse work. Horizon Worlds must 'break out' for long-term plans to succeed.
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