Meta is evolving its ads system to focus on customization based on individual business objectives and external analytics tools. This allows for better ad performance and targeting.
The new 'Conversion Value Rules' feature allows businesses to prioritize customer segments with higher lifetime values without creating separate campaigns, improving automation and ad performance.
A new opt-in attribution setting is designed to optimize for incremental conversions rather than total conversions, resulting in a 20% improvement in incremental conversion rates during testing.
Meta's improved ad targeting system reduces the need for manual determinations, allowing for better audience segmentation based on a broader range of attributes.
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