"In its aspirational new campaign, the iconic car brand celebrates the dreamers, putting its fans behind the driver's seat in an ingenious new newspaper ad. Print ads have been around for centuries, so trying to reinvent the wheel isn't an easy task. Embracing simple, yet clever design, Mercedes proves that bold visuals can have a big impact and a timeless appeal without the need for flashy digital design."
"Created by BBDO India, the 'Dream Days' campaign captures an inspiring spirit that encourages audiences to believe in their aspirations. Alongside its motivational ad is an ingenious print campaign featuring a sleek steering wheel, accompanied by the phrase "A dream is never far away. It's in your hands, hold it" The ad comes to life in print as the wheel is (literally) positioned in the reader's hands, transforming front pages into a playful and immersive ad experience."
Mercedes-Benz launched an aspirational 'Dream Days' campaign that places fans behind the driver's seat using a newspaper ad. BBDO India created a print execution that prints a sleek steering wheel on front pages, accompanied by the phrase "A dream is never far away. It's in your hands, hold it". Readers physically hold the printed wheel, turning the page into an immersive, playful experience. The campaign emphasizes simple, clever design and bold visuals to demonstrate print's timeless appeal without flashy digital effects. The campaign positions print as a tangible, intimate medium that cuts through digital advertising noise. Additional references highlight other standout car ads.
Read at Creative Bloq
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