Meghan Markle is facing challenges with her lifestyle brand 'American Riviera Orchard' as the USPTO rejected its trademark application due to geographical naming restrictions.
Insiders say Markle's team is considering backup names as the brand's current name has been met with pushback, paralleling Kim Kardashian's initial issues with her shapewear brand.
The USPTO indicated that the name 'Orchard' does not reduce the geographical descriptiveness of the trademark application, leading Markle's team to consider alternatives.
Despite the setback, sources mentioned that Markle's team remains optimistic, noting that changing a name at this stage, while costly, isn't insurmountable for the brand's success.
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