The New York-based vintage clothing brand, As Ever, founded by Mark Kolski in 2017, has expressed concerns after Meghan Markle rebranded her lifestyle business venture to the same name. Kolski stated the newfound attention has brought both concern and support from customers. He acknowledged his small operation lacks the resources to contest Markle’s venture, which is backed by significant financial power. Despite not owning a trademark, Kolski asserts he has common law rights to continue using the As Ever name for his brand.
Wow and hello, I want to say thank you to all the old friends who know and love our small family brand As Ever, and also say hi to all those that have just become aware we exist.
In the last 36 hours there has been an outpouring of support and concern regarding recent events around our namesake brand. We are aware. We are not affiliated.
I'm a very small business, it's a family-run operation. I'm essentially a one man band. This new venture has the power and money of Netflix behind it.
Even if I wanted to do something I don't think I have the behemoth of lawyers and money that are behind this.
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