Its innovative use of AI and social commerce has made it the Indian e-commerce player that everyone is watching. For CEO Nandita Sinha, investment in technology has paid off - and now Myntra has turned EBITDA-positive.
The company's focus on premium puts it in a sweet spot. Kushal Bhatnagar, associate partner of Redseer Strategy Consultants, says that, 'Among consumers we spoke to, Myntra emerged as the highest rated fashion e-commerce platform...'
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