"Clients really want talk to a specialist in a moment where they need something special, but at the same time they don't want to pay any more for the friction that is created between different agencies where you have to brief and rebrief and rebrief again," said Tim Ringel, MTP's CEO.
"If you look at the industry over the last 15 years, it's been bundling, unbundling, bundling and unbundling again," said McConellogue.
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