MediaSense’s acquisition of R3 signals a strategic expansion into vital markets, enhancing capabilities in both media and marketing operations to better serve global clients.
As Ryan Kangisser mentioned, 'We're not awash with deals in our market [U.K. and Europe], as we have seen previously, but we've always admired R3.'
Graham Brown highlighted, 'The acquisition will move the company beyond media operations into marketing operations,' indicating a broadened service offering.
Kangisser observes, 'Asia is a particularly high growth region, with many multinational firms headquartered in Singapore and quite a few countries that offer marketing and media upside.'
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