Greg Paull, co-founder of R3 Media, remarked, 'We have a perfect jigsaw fit,' highlighting how their previous collaboration laid the foundation for their merger.
Paull expressed, 'Bringing marketing back to the boardroom is vital,' emphasizing the trend of integrating marketing into core business strategies for better overall impact.
MediaSense aims to enhance marketing efficiency, as evidenced by Paull stating that their mission is 'making marketers better at their job,' illustrating their focus on elevating marketing's role in corporations.
With the acquisition, MediaSense will increase its workforce by 30% and expand its services globally, reflecting a strategic move to strengthen their market position.
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