Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
Briefly

from Digiday1 month ago
Mile Marker, a new media agency formed from the merger of PlusMedia and Cage Point, is set to cater to midsized brands that aim to elevate their marketing spends from $5 million to between $35-$50 million. Backed by private equity firm Lightview Capital, Mile Marker combines Cage Point's analytical prowess and performance channel investment strategy with PlusMedia's expertise in audience segmentation. Its leadership, led by CEO Scott Shamberg, focuses on addressing the unique growth needs of middle-market clients overlooked by larger agencies.
We're specifically developed for the needs of those clients who are ready to go from spending $5 million on media to $35-$50 million in their next stage.
Digidayhttps://digiday.com/media-buying/media-buying-briefing-mile-marker-forms-out-of-the-union-of-two-shops-with-similar-goals-but-different-skillsets/
Our executive team has founder experience and entrepreneurial experience along with large global holding company expertise.
Digidayhttps://digiday.com/media-buying/media-buying-briefing-mile-marker-forms-out-of-the-union-of-two-shops-with-similar-goals-but-different-skillsets/
Read at Digiday
#media-agency #mergers #middle-market-brands #private-equity
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