Media Buying Briefing: Is Dentsu's latest restructure the solve it needs to get back to growth?
Briefly

from Digiday9 months ago
New Dentsu CEO Komasinski streamlined media brands, introducing Merkle's suite of SaaS tools like Merkury for Media to optimize business outcomes and drive growth.
Digidayhttps://digiday.com/media-buying/media-buying-briefing-is-dentsus-latest-restructure-the-solve-it-needs-to-get-back-to-growth/
Merkle, now focusing on creating SaaS tools, including Merkury for Media, aims to leverage first-party data for client media strategies, streamlining Dentsu's planning and buying processes.
Digidayhttps://digiday.com/media-buying/media-buying-briefing-is-dentsus-latest-restructure-the-solve-it-needs-to-get-back-to-growth/
Read at Digiday
#dentsu #restructuring #media-brands #merkle #saas-tools
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