Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
Briefly

If you've been reliant on one platform, perhaps that's what you're solely known for, you'll need to reinvent yourself and get out of the pigeonhole of being a TikTok influencer agency.
We'll see a lot of diversification from brands who are looking to deploy budgets onto other platforms.
Read at Digiday
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