Media Buying Briefing: Can agencies help brands expand gaming and esports as women's sports shine?
Briefly

[We wanted to create] opportunities for women in gaming - more consistently not only for esports players, but also on the production side, like broadcasters, throughout the space. We want to create change essentially, and level the playing field.
Although women account for almost half of the gaming community, women gamers represent only 5% of professional esports players - and there are no women in the top 500 highest earners, per Esports Earnings.
Read at Digiday
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