According to June 2024 data from Dash Hudson, media and publishing has the highest TikTok engagement across six categories, boasting 317 shares per post and an engagement rate of 4.7%. This is significantly above the overall benchmark of 4.1%, indicating that media-related content resonates exceptionally with TikTok's active users.
The forecast predicts that there will be 117.9 million TikTok users in the US by next year, which will account for over one-third of the population at 34.4%. Marketers should leverage this growth to optimize their engagement strategies on the platform.
Marketers and retailers can utilize TikTok's performance data to benchmark their own social media effectiveness. By comparing engagement rates, brands can tailor their strategies to tap into the platform's vast audience more effectively.
Data from Dash Hudson is collected and analyzed quarterly, ensuring comprehensive insights across major social media platforms, with a specific focus on TikTok to highlight its rising influence in engaging audiences.
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