First published on
Dive Brief:
McDonald's has teamed with digital content creator Karen X Cheng to launch an interactive campaign around Lunar New Year, according to a press release.Central to the campaign, created by IW Group, is a 30-second ad spot that is one of the first to incorporate neural radiance fields (NeRF) technology which uses artificial intelligence (AI) to create a 3D scene.
Dive Brief:
McDonald's has teamed with digital content creator Karen X Cheng to launch an interactive campaign around Lunar New Year, according to a press release.Central to the campaign, created by IW Group, is a 30-second ad spot that is one of the first to incorporate neural radiance fields (NeRF) technology which uses artificial intelligence (AI) to create a 3D scene.
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