From a creative perspective, brands embarking upon advertising partnerships with esteemed sporting and event organisations are often beholden to strict creative guidelines and embargoes, especially when logos, athletes or other dedicated intellectual property is involved.
We've seen several instances where advertisers have this idea to capitalise on specific moments throughout an event, but run into limitations around achieving scale - or platform-specific limitations, like that of social media and other walled gardens.
Collection
[
|
...
]