The total value of the world's top 10 most valuable tobacco brands has decreased by 6%, with eight out of ten brands experiencing a decline in brand value this year.
Despite these changes, traditional combustible tobacco brands remain the most valuable, supported by loyal customer bases and effective pricing strategies.
IQOS has now surpassed Marlboro in net revenues, solidifying its position as the leading premium nicotine brand less than 10 years after its launch.
Marlboro retains its position as the world's most valuable tobacco brand for the tenth consecutive year, with a brand value more than five times that of L&M.
#tobacco-industry #brand-valuation #smokeless-alternatives #consumer-preferences #regulatory-pressures
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