"Every single marketer in this room is going to be marketing to bots. We are going to be marketing to the personas that are on those phones... One phone can have 5, 10 or 20 different personas."
"The workflows of the past are obsolete. The future? Super-automated processes and multi-agent systems. If you're not ready, you'll be left behind."
"It is the end of link-based search. This is absolutely right - Google's killed themselves. It's AI overviews... These are summarizing websites effectively."
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