"As co-founder of people ops startup Gather, Alex Hilleary found himself repeating the same thing to HR leaders: "You should really talk to so-and-so." Someone needed advice on remote work policies, so Alex connected her with someone who'd just solved it. Another was wrestling with equity compensation; Alex knew someone three months ahead of that exact problem. Hilleary did this for months before realizing he'd accidentally built a community."
"What he was doing wasn't something an algorithm could do. He was using his judgment about who needed to meet based on problems that weren't easily categorized. That kind of curation - knowing things no coded program can surface - is becoming more valuable. Judgment and strategy Marketers see the same patterns play out in their own communities. Practitioners need judgment about strategies, not just information about tactics. With AI content abundant and cheap, human judgment is a competitive advantage."
Personal relationships gain value because trust, not information, is scarce. Remote workers and marketers who prefer digital-first interaction still face rising demand for in-person social skills. Alex Hilleary, co-founder of people ops startup Gather, repeatedly connected HR leaders with peers who had solved specific problems, unintentionally creating a curated community. That curation relied on human judgment to match people around nuanced problems that algorithms cannot categorize. Marketers similarly need judgment about strategy rather than abundant AI-generated tactics. Hard-won wisdom from practitioners offers insights into unseen consequences and provides competitive advantage through trusted, contextualized connections.
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