Organizations often hire fractional CMOs not just to lead marketing but to provide an objective assessment of existing teams and strategies, avoiding internal bias.
Kevin Simonson noted that fractional CMOs bring a wealth of experience, offering impartial views that help companies evaluate their marketing effectiveness and vendor fit.
Scott Briggs emphasized that many companies seek fractional CMOs to resolve confusion in their agency relationships, noting they often need a fresh perspective to fix underlying issues.
April Uchitel highlighted that fractional CMOs typically engage for a short period, focusing on critical strategies such as product launches or market expansions.
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