"Truth is no longer binary - it's personal. In 2025, the real challenge for marketers will be navigating a world where a single truth carries countless interpretations."
"Managing culture shifts was already a major theme for marketers in 2024. That will likely continue to be the case throughout 2025, according to marketers and agency execs."
"Resurgence of the monoculture is expected as sports programming continues to attract attention, with live events being a critical ad unit for marketers and streamers alike."
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