Marketing Briefing: How the 'proliferation of boycotting' has marketers working understand the real harm of brand blockades
Briefly

from Digiday9 months ago
There's this proliferation of boycotting or canceling even if you don't have any engagement or interaction with this brand...We're in this age where it's really more about focusing on hurting a brand reputation than it is about bottom lines.
Digidayhttps://digiday.com/marketing/marketing-briefing-how-the-proliferation-of-boycotting-has-marketers-working-understand-the-real-harm-of-brand-blockades/
Often how a brand responds to a boycott has the biggest impact on the sustainability of the boycott, according to agency execs, brand analysts and researchers, who noted that marketers are making a more concerted effort to prepare for a potential boycott now.
Digidayhttps://digiday.com/marketing/marketing-briefing-how-the-proliferation-of-boycotting-has-marketers-working-understand-the-real-harm-of-brand-blockades/
Read at Digiday
#brand-boycotts #marketing-response #brand-reputation
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