It's no longer us against them.Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill Duggan, which found that 82% of marketers now have in-house agencies, up from 78% in 2018.(The ANA conducts the study every five years.)Duggan noted that while marketers have been increasing in-housing in recent years, most still work with external agencies.
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