Mark Cuban said he tried to invest in TikTok when it was called Musical.ly and less profit-driven
Briefly

"I loved it because I could just turn it on and there would be 15,000 people live immediately that I could talk to. It was insane. I loved it. And then, as it got into the dances and everything, it was fun."
"Now it's corporate. It's how many followers can you get and how can you engage those followers. At some point, if you're there to make money, you have to figure out how to make money."
Read at Business Insider
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