To apply that same focus to running omnichannel digital marketing programs, we need to gain as much clarity as we can via data and experience in order to benchmark and build a digital growth roadmap, followed by continued measures to drive profitable growth by increasing revenue and cost efficiencies.
For online businesses with serious ambitions, I suggest approaching growth the way that most resonate with our private equity clients: With a digital marketing business case and a good "strategic partner" for their marketing efforts. By approaching digital marketing with a private equity mindset, businesses can make informed decisions and maximize their chances of success. It starts with the right foundation.
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