Make ads more like Saltburn, the public will lap them up
Briefly

Everyone's talking about it. That scene. You know the one. From the film, you'd previously never heard of. Or maybe it's that moment from the music video. Or THAT outfit at the awards ceremony. The moments in culture that seem to inexplicably cut through.
The Oscar nominations are out, and the biggest film of Christmas, the runaway viral success on TikTok, the film with that scene, has earned precisely zero nominations. And you know what, judging by the money it's already made and the manner in which it's propelled itself into the beating heart of popular culture, it doesn't matter one bit.
Read at The Drum
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