Mirror on Transgender People report shows 1 in 10 trans people feel brands are supportive; brands hesitant to work with community due to fear of backlash and lack of representation.
To address this, ads need to focus on trans experiences, include 'trans joy', hire trans talent, avoid homogenous depictions, and show people's identity as secondary to the narrative.
LGBTQ+ representation in ads remains low and stagnant. Normalizing transgender visibility is crucial. Inclusive adverts have the power to shift perceptions and connect with trans individuals.
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