"The Journey" sees Dawn French reprise her role as the Christmas Fairy, currently generating a 55.4% intense positive response from viewers, significantly outpacing other festive ads.
BARNEY WORFOLK-SMITH: "We're here for the magic of Christmas - and that's reflected in our top 10 festive frontrunners, which have strong themes of escapism, adventure, nostalgia, and kindness."
The Marks & Spencer's ad has generated 88% more warmth, 58% more joy, and 37% more amusement than the average ad, solidifying its position in the ad landscape.
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