Under pressure to sustain healthy growth, Louis Vuitton conducted an experimental resee livestreaming on Xiaohongshu in China, showcasing the latest pre-fall 2024 collection with a landmark collaboration with Sun Yitian.
The session at Long Museum, involving talents like Elaine Zhong and Amber Liu, allowed interaction with the fashion-loving audience, offering exclusive items for preorder on Xiaohongshu.
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