* By Kristina Monllos
L'Oreal is doing more social listening this year to follow beauty trends as they emerge and move quickly to figure out how its many brands can tap into these trends.To accomplish this, the beauty behemoth is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines.
L'Oreal is doing more social listening this year to follow beauty trends as they emerge and move quickly to figure out how its many brands can tap into these trends.To accomplish this, the beauty behemoth is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines.
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