The Seattle Sounders and Seattle Reign have hired Liz Poerner as their new VP of partnership marketing. Although she has not worked with an MLS team before, Poerner has a strong marketing background spanning over two decades, with roles at major companies like Nokia, ESPN, and Hulu. Her experience includes significant contributions to Hulu’s growth and leadership at digital marketing firm TEGNA. She expressed excitement about joining the clubs and aims to leverage her skills to enhance community relationships and sports marketing campaigns.
As a former college athlete, I've always hoped for the opportunity to bring together my passion for sports and experience in marketing to the team environment.
With deep community connections, rich histories and commitment to inclusivity and excellence, these organizations represent the pinnacle of sports marketing innovation.
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