"Kozlowski will continue to play a role in shaping the studio's brand strategy and franchise strategy, including the studio's tentpole IP John Wick, Saw, and The Hunger Games."
"During her tenure as interim Head of Marketing, Kozlowski was behind the global campaign strategy for a string of Lionsgate hits, including The Housemaid ($400M WW) and Michael, which just grossed $424M."
"The teaser trailer that launched the Michael campaign alone set the record as the most-viewed trailer ever for a music biopic in its first 24 hours."
"An 18-year veteran of the studio, Kozlowski's wide-ranging experience at Lionsgate encompasses strategy, distribution, marketing, data, and analytics."
Amanda Kozlowski has been appointed President of Worldwide Marketing for Lionsgate's Motion Picture Group. She will shape brand and franchise strategies for major IPs like John Wick and The Hunger Games. Kozlowski will collaborate with Motion Picture Group President Erin Westerman to manage films from development to release. During her interim role, she led successful global campaigns for films like The Housemaid and Michael, which became the second-highest grossing musical biopic. Kozlowski has 18 years of experience at Lionsgate, with expertise in strategy, marketing, and analytics.
Read at Deadline
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