"Advertising is apparently entering its 'intelligence era', and I for one am feeling good about it. Primarily because it promises a newfound appreciation for originality, for human fingerprints on craft, for less waste, better reach, better insights and way less moronic tasks. I also think we have an opportunity to right some wrongs of our own making, namely how utterly shit the whole internet looks."
"I'm proud then that as co-founder of the boutique digital design studio Franki&Jonny, the early part of my career was spent making beautiful things on the web. I am pretty sure of all the digital firsts (including the first online and cinematic film release), creating one of the first websites with inline video was one of the most important. I kept being told the video had to pop-up in an ugly grey box, and I just kept asking "why?""
Advertising is entering an intelligence era that promises greater originality, human-crafted work, reduced waste, improved reach and sharper insights. The shift offers a chance to address poor web aesthetics and undo past design mistakes. Early graphic designers often avoided web design because screens felt ugly and cold, yet boutique studios pursued beautiful digital craftsmanship and pioneered innovations like inline video. Challenging default, clumsy UI patterns led to technical and creative problem-solving. Contemporary creative output includes campaigns calling out baseless product claims and immersive visual experiences that elevate major cultural events.
Read at Creative Review
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