Podcasts have become a crucial medium for political engagement, with Trump leveraging popular personalities—like Joe Rogan—to connect with voters and amplify his message.
YouTube's dominance as a news source is underscored by Pew Research, stating that 32% of American adults get their news from the platform, a figure that likely skews higher among younger demographics.
On Election Day, YouTube hosted a staggering 67 million hours of live streams, illustrating its substantial role in the political landscape and its power to attract massive viewership.
The Trump campaign's strategic engagement with YouTube personalities, like the Nelk Boys, exemplifies how modern political campaigns are adapting to leverage influential online figures for outreach.
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