Evaluating a brand extension starts with understanding what the brand is today and how it can embody that in the future using new channels, platforms, and technologies.
Merriam-Webster's goal is to maintain its heritage and authority while evolving its products to keep them relevant, valuable, and exciting in a changing landscape.
Our brand is about being a trusted source of knowledge—helping people communicate better and appreciate language more, historically involving publishing reference books.
Expansion into new areas, such as quizzes and games, illustrates how we can leverage our trustworthy heritage to engage users in contemporary and dynamic ways.
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