Last year, we replied to every single comment on our social media accounts - whether it was on an ad, organic post, or another channel. We interacted with the customer, even if it was just a side-eye emoji or something funny.
Being there, interacting with them, and having an authentic brand-customer relationship helped drive engagement on our social channels overall. This strategy was so successful that TikTok did a case study on us regarding our October return on ad spend (ROAS), which was 10x.
#customer-engagement #brand-customer-relationship #digital-strategies #social-media-engagement #feedback-loop
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