Lamborghini's partnership with Animoca Brands signifies a strategic move into Web3 with the 'Fast ForWorld' platform, allowing immersive digital engagement through NFT interactions.
The unique experience offered by 'Fast ForWorld' aims to enhance brand engagement by allowing fans to collect NFTs and earn rewards while enjoying digital versions of Lamborghini's supercars.
Fast ForWorld will integrate with Motorverse, creating a community for digital vehicles and racing that will support the buying, selling, and driving of Lamborghini cars within games.
Revuelto, Lamborghini's first high performance electrified vehicle, has a unique digital avatar and represents the brand's commitment to creating exclusive virtual experiences tailored for its enthusiasts.
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