The buy now, pay later company has created marketing and ad solutions to open revenue channels for large and small retailers - especially to stimulate business growth, drive traffic and increase sales.
The rollout of its Creator Shops, now introduced to the U.S., offers content creators their own customizable storefronts. The Ad Manager, which is already in the U.S. and will roll out to all of Klarna's global markets over the next few months, has launched in the U.K. and Sweden to help retail partners engage with Klarna's high-intent audiences.
Consumers voluntarily share their information with Klarna, which then provides them with a more personalized shopping experience. The Ads Manager makes sure that relevant content is shown to shoppers by allowing retailers to find customers searching for similar brands and products. While other platforms have search queries or other forms of consumer intent, Klarna's sole focus remains on helping retailers find shoppers at the point of purchase, according to the company.
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