The lack of complete understanding of what many brands and businesses would probably consider to be standard terms, such as 'net zero' and 'environmentally friendly,' is striking, and indicates a level of disconnect between brands and consumers.
But there is a big piece missing; there's massive work to be done on the language used, and the more consumers understand, the more likely they are to positively engage with, and respond to what is clearly an enormous, generational issue.
#climate-crisis #environmental-policies #language-understanding #consumer-engagement #sustainability-education
[
add
]
[
|
|
...
]