Marketers can leverage KERV's AI-powered interactive video capabilities on Magnite's diverse inventory, offering immersive ad experiences. The partnership aims to optimize creative based on audience interaction data, enhancing audience engagement and performance.
Adding interactivity to video ads can increase metrics like brand favorability and purchase intent by up to 1.5x, presenting a clear opportunity for elevated advertising effectiveness and engagement.
#ai-powered-video-analysis #interactive-video-advertising #omnichannel-advertising #audience-engagement #brand-favorability
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