Kamala Harris' Campaign Is a Windfall for Influencers
Briefly

"We're able to tap into the For You page in a different way now because the amount of people creating content about KamalaHQ has grown so much...There's a huge rise of them in our comments and resharing our content on KamalaHQ in a way that wasn't really happening on BidenHQ."
"Our audience is always encouraging us to use different sounds and trends, and we're being responsive-tapping into these viral moments and engaging directly with our audience in a way that they are excited about...It creates a community with our followers, which allows our content to be shared widely and organically."
"It's not just Harris who has benefited from a digital groundswell of support for her campaign. Political influencers and content creators are raking in followers, likes, and engagement."
Read at WIRED
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