Cenat's latest 'Mafiathon 2' subathon showcases the increasing power of live streaming, where he engages viewers through 24/7 content for a full month.
He garnered 327,000 paid subscriptions in just 11 days, breaking the all-time Twitch subscriber record, showcasing his immense influence in the streaming community.
Cenat's marketing tactics for the subathon included a building mural in Los Angeles and a trailer featuring Kim Kardashian, amplifying his reach to potential viewers.
'What's Mafiathon? I stream for 30 days straight, 24 hours every single day. They watch me eat, sleep, shower, on camera, the whole time,' Cenat explained.
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