The ASA concluded that Just Eat had not taken sufficient care to ensure the ad promoting HFSS products was not directed at individuals under 16 years.
The ASA noted that while Just Eat had excluded under-18 users from seeing the ad, they failed to consider interest-based targeting for under-16s.
In their ruling, the ASA emphasized that Just Eat should have used available interest-based targeting measures to minimize under-16 exposure to the ad.
The ad itself depicted various high-fat, high-sugar products, which raised concerns among youth campaigners who argued these promotions were inappropriate for minors.
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