"It's not just coming up with a phrase ... (or) using it on social media and making it go viral," said Alexander, underscoring the legal complexities of trademarking viral content.
"Lebron's trademark filings are still pending, and it could be a while before there's a final determination," revealing the lengthy process for creators seeking legal rights to phrases.
"The saga, while unfinished, has spotlighted the complex process of filing trademarks that capture a viral moment," emphasizing the challenges faced by social media content creators.
"Two filings dated Thursday are under her legal name, a representative for Lebron confirmed to The Associated Press," which highlights the official steps taken by Lebron in securing her trademark.
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