"The Mumbai-headquartered agency group, which combines Marching Ants Advertising and Trigger Happy Entertainment (MA&TH), following a merger of the two operations in 2019, provides content creation services for clients such as film distributors, over-the-top (OTT) providers, producers, film production studios, broadcast companies and international brands. The Drum spoke with Hakuhodo's general manager for international business strategy Yasutoshi Hiratsuka to learn more about the group's growth plans in India and across Asia."
"Hakuhodo first set up operations in India in 2000 after identifying the market as a high-opportunity market. Hakuhodo's Indian presence includes its digital agency AdGlobal 360 and activation agency PMG, both based in New Delhi. MA&TH already collaborates with both of these agencies, which was how the acquisition came about. While MA&TH is renowned for content and production, its work in marketing activities have earned it a track record of advertising awards both in India and internationally, including the Cannes Lions Awards."
Hakuhodo is targeting number-one advertising group status in Asia by accelerating expansion and strategic acquisitions despite a recessionary market. The group completed an acquisition in India of Mumbai-based Marching Ants Advertising and Trigger Happy Entertainment (MA&TH), which merged in 2019 and specializes in content creation for film distributors, OTT providers, producers, studios, broadcasters and international brands. Hakuhodo has maintained an India presence since 2000 and already operates digital agency AdGlobal 360 and activation agency PMG in New Delhi. MA&TH's collaboration with those agencies and its award-winning marketing and production capabilities create integrated service synergies to strengthen regional growth and entertainment-industry offerings.
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