To encourage consumers to move their celebrations to Saturday, when they can enjoy themselves without worrying about work the next morning...
...featuring 'Saturday Night Live' stars Colin Jost and Michael Che, marking the first time the two comedians, who regularly appear together in skits, have paired up on a brand partnership. The duo will also host the Times Square event.
#jameson-irish-whiskey #st-patricks-eve #marketing-campaign #saturday-night-live-stars #experiential-activation
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