It's the pits! Would you pay 35 for one of the new, posh deodorants?
Briefly

"We created a deodorant from the world of fine fragrance, elevating a dark and smelly function with a combination of the care applied to skincare formulation..." - Daniel Bense, founder of To My Ships.
"Deodorant is, according to Claire McCormack, a senior editor at digital daily trade publication Beauty Independent, at the convergence of a lot of hot consumer categories..."
"Luxury brands that might once have turned their noses up at deodorants are championing them, offering scents that rival fine fragrances..."
"Salt & Stone's product comes with popular skincare ingredient hyaluronic acid, and Necessaire offers a eucalyptus-scented gel, showcasing the trend of blending beauty with deodorants..."
Read at www.theguardian.com
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