The advertising industry faces volatility with agency consolidations, return-to-work mandates, and the impact of AI. Despite a tough job market affecting all career levels, opportunities exist for candidates equipped with data and tech skills, as well as client relations expertise. Industry insiders emphasize the necessity for adaptability and specialized knowledge. Agencies are transforming from ad creators to consultancies focused on data strategy and digital transformation, demanding professionals who can handle this diverse landscape.
"If you have not been pioneering in AI and data-driven roles in the last 900 days, I don't know what we can offer you," said Michele James.
"There would be little interest for a senior leader if you don't have interpretative data management skills, a machine learning strategy, if you can't be a player-coach to your client partners."
"Advertising agencies have expanded their services from creating and distributing ads, to an offering more akin to consultancies, moving into areas such as digital transformation, data strategy, and commerce."
Collection
[
|
...
]